The alternative to buying portal leads
Portals are built for discovery, and they're good at it. But rented visibility gets more expensive every year, and the buyer relationship never belongs to you. Estalara is the closing layer: LIVE showcases that turn traffic into scored, verified buyers under your own brand.
The short answer
Keep your portals for reach. Stop depending on them for buyers.
A portal lead is a click or a form fill — no budget, no timeline, no evidence the person will ever pick up the phone. Your team pays for it, then spends days qualifying it manually. And because the portal owns the audience, the moment you stop paying, your pipeline stops with it.
Estalara doesn't replace your portals — it sits on top of them. You paste your existing listing link, get a branded multilingual property page, and present the property LIVE. Every viewer's behavior — watch time, questions asked, engagement depth — is scored, so you call only the buyers who showed real intent. The relationship, the data, and the brand impression are yours.
Side by side
Buying portal leads vs owning Estalara leads
| What matters | Buying portal leads | Estalara |
|---|---|---|
| Who owns the buyer relationship | The portal — to buyers you're a "Contact Agent" button next to your competitors. | You — every inquiry lands directly with your agency, under your brand. |
| Lead quality signal | A click or a form fill. No evidence of budget, timeline, or seriousness. | Behavioral intent scoring: live watch time, questions asked, and engagement depth per viewer. |
| Cost dynamics | Recurring fees that rise as more agencies compete for the same placements. | Start free (Solo tier, €0 + usage) and pay as you grow — see the pricing page for tiers. |
| International buyers | A local-language listing with no way to interact across languages or time zones. | Real-time AI translation during LIVE showcases, plus a 24/7 AI hub answering in the buyer's language. |
| Differentiation | Your listing looks like every other card in the search results. | A live, guided showcase most agencies in your market don't offer — proof of your tech edge to sellers, too. |
Fair is fair
When portal leads alone are enough
Portals genuinely win at top-of-funnel reach. You may not need a closing layer if:
- You sell exclusively to local buyers who already know your market and can visit in person the same week.
- Your team has spare capacity and is happy manually qualifying high volumes of unvetted inquiries.
- You list occasionally and a slow, discovery-only pipeline fits your deal flow.
What changes with Estalara
From rented clicks to owned, scored buyers
Verified intent, not raw contacts
The algorithm tracks actual watch time, live questions, and engagement depth — you enter every call knowing who's serious and why.
Your brand does the selling
White-label pages and showcases carry your identity. Buyers remember your agency, not the portal they clicked through.
Works with the portals you already use
Paste any existing listing link and Estalara generates a dedicated, adaptive, multilingual property page aligned with your visual identity.
Global reach without new hires
Multilingual ads drive local and international buyers to the LIVE broadcast, and real-time translation lets you present to all of them at once.
FAQ
Common questions
Do I have to leave my portals to use Estalara?
No. Estalara is designed as a layer on top of your portals: they keep doing discovery, while Estalara turns that traffic into live engagement, scored intent data, and qualified leads your agency owns.
How is an Estalara lead different from a portal lead?
A portal lead is a contact detail. An Estalara lead is a person whose live behavior — watch time, questions, engagement intensity — has been scored, ranked, and verified before you ever pick up the phone.
What does it cost to get started?
The Solo tier starts at €0 per month plus usage, so you can run your first LIVE showcases without a subscription. Paid tiers add capacity as you grow — full details are on the pricing page.
Can I use Estalara for listings that are already on portals?
Yes. Paste your existing listing link from any portal and the system instantly generates a dedicated, multilingual property page under your agency's brand — that page becomes the stage for your LIVE showcase.
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See your own listing as a LIVE showcase
Book a 30-minute demo and we'll show you how a listing you already have becomes a branded page, a live presentation, and a ranked list of scored buyers.
No commitment. Personalized to your agency and market.