Estalara

Reach

Fully automated ad campaigns in one click

Four copy variations per language. Compliant by design.

Automatically generated multilingual property ad campaigns

The problem

Reaching international buyers means hours inside Ads Manager — or paying an agency — and risking Meta's housing-category rules.

What you get

  • Create ads in multiple languages and multiple versions — four copy variations per language.

  • Each campaign automatically invites people to a live property presentation.

  • No hours inside Ads Manager, no outsourcing.

  • Built to respect Meta's housing (Special Ad Category) rules.

Who it is for

  • Agencies that want international viewers on their live showcases without hiring a media agency.

  • Agents who do not want to spend hours in Ads Manager.

How it works

  1. 01

    Pick the listing and the live

    The campaign is built around a scheduled live showcase of a specific property.

  2. 02

    Copy is generated per language

    Ads are created in several languages with four copy variations each, written to respect Meta's housing (Special Ad Category) rules.

  3. 03

    Campaigns run on Facebook and Google

    The system launches the campaigns, drives local and international buyers to the live, monitors performance and optimises on its own.

  4. 04

    Viewers arrive at your live

    Everyone who clicks lands on your branded page and joins the presentation — where they are scored on behaviour.

Requirements and limits

  • An advertising budget: campaigns run on your ad spend, and Estalara charges a fee on that budget (see the Extras & fees rows on Pricing).
  • Compliance with Meta's Special Ad Category is built into how the ads are created; regional advertising rules still apply to your agency.

Outcome

Deeper reach into international buyer segments, in minutes — within the rules.

Practical questions

Do I need an ads agency?+

No. Campaign creation, launch and optimisation are automated; no Ads Manager expertise is required.

Which platforms are used?+

Facebook Ads and Google Ads.

What do the ads promote?+

A live showcase of your property — every campaign invites people to the presentation, not to a generic form.