Buyer Behavior Statistics
100%
of homebuyers used the internet during their home search in 2024
96%
of buyers rate photos as the most useful website feature when searching
10 weeks
median time buyers spent searching for a home in 2024
Market Transformation Data
52%
of REALTORS use drone photography and video in their marketing
Source: NAR REALTOR Technology Survey
79%
of REALTORS use e-signature, the most adopted technology tool
Source: NAR REALTOR Technology Survey
International Buyer Insights
$53.3B
in US residential real estate purchased by international buyers (Apr 2023-Mar 2024)
54,300
existing homes purchased by international buyers in the US (2023-2024)
42%
of international buyer purchases were all-cash transactions
Trust & Decision-Making
86%
of buyers used a real estate agent as their information source
38%
of home buyers are millennials (ages 25-43), the largest buyer demographic
69%
of buyers used mobile or tablet devices in their home search
Data Methodology
All statistics presented on this page are sourced from publicly available reports by established research organizations, industry associations, and consulting firms. We prioritize primary sources and verify data points before publication. Source links are provided where available. This data is presented for educational purposes and should be verified against original sources for business decisions.
Primary Sources Include:
- • National Association of Realtors (NAR)
- • Knight Frank Global Research
- • McKinsey & Company
- • Redfin Research Center
- • Zillow Economic Research
- • Realtor.com Housing Research
- • PwC Real Estate Practice
- • Deloitte Real Estate Industry
- • Christie's International Real Estate
- • JLL Research
Last Updated: January 2026 | Next Review: April 2026